Are you looking to scale your sales or create a CRM strategy with data but don’t know how?
“I have years of sales data. the best i can use is see how much revenue i’m making each month and that’s about it :(”
Scaling from $200k to $1M
is not Just About More Ads.
It's About Data Mastery
Many businesses hit a growth plateau when trying to break through the million-dollar mark. They mistakenly believe that simply pouring more money into advertising will solve the problem. However, the key to sustainable scaling lies in harnessing the power of data.
When you're operating at a smaller scale, gut feeling and basic metrics may suffice. But as you grow, complexity increases. You need data-driven insights to understand customer behavior, optimize marketing spend, identify bottlenecks in your operations, and make informed decisions about resource allocation.
Data isn't just about numbers; it's about unlocking a deeper understanding of your business. It reveals:
Who your most profitable customers truly are (and how to find more of them)
Where inefficiencies are draining your resources
Which marketing channels deliver the highest ROI
How to predict demand and streamline your supply chain
Without a data-centric approach, your growth efforts become a guessing game. You might experience temporary gains, but you'll struggle to maintain momentum and maximize profitability.
Let’s Explore some real business problems that my clients are facing everyday. (and you are facing most of these too!)
Problem 1 :
Massive Data Banks
Year by year, data banks are accumulated, but they are valueless. Many businesses have enormous amounts of data, but it ends up being just junk data that cannot be utilized. This is due to not knowing how to use it, how to integrate it, storing data in the wrong format, and not knowing how to further utilize or interpret it
Problem 2 :
Fragmented data
80% of businesspeople use systems like Shopify, Woocommerce, Tiktok Seller, Shopee Seller Center, Lazada Seller, Page365, Gosell, Xcommerce, or have their own ERP. They also collect data from other channels, but they do not integrate these to uncover hidden customer insights.
Problem 3 :
Analytic Skills
Businesses are collecting more data than ever before, but many lack the ability to sift through it all and identify the most relevant metrics.
Without a solid understanding of statistical concepts, businesses risk drawing inaccurate conclusions from their data, leading to poor choices.
Problem 4 :
Financial Burden
Some business owners have considered hiring a software house to write a system to integrate data, but the cost per report is enormous. Additionally, they don't know what they really need. The more they do, the more they get bogged down, and when the programmers stop working on it, they end up having to abandon the system.
How we fix it?
Connect and get instant reports
The system we will implement comes with over 20 starter reports, proven from real use by our existing customers, which can be utilized to expand or develop the business further.
We tell you what to do next
We come with business consulting provided by real businesspeople. We are not just programmers; we are not people who don't understand. We are people who run businesses just like you.
Flat Fee
We charge a flat monthly fee for our services, understanding that businesses are always changing. We are ready to create unlimited reports for you to support your business journey.
We help you create a way to capture insight from your data
our goal is to make sure you can fully utilize your data to its maximum potential. Ultimately, we want you to gain more profit from using this data.
This is what some of what you will get
RFM Analysis
Analyzing your customer groups and categorizing them based on all purchasing behaviors.
Benefits:
Segmentation: Dividing customer groups allows you to target your marketing more effectively.
Personalization: Enables more specific marketing and reduces the spreading of identical media or promotions to everyone.
Customer Retention: Identify which customer groups need immediate attention or care to maintain sales.
Increase Revenue: Boost sales by understanding who needs long-term care to encourage repeat purchases
“With RFM analysis, we are able to create specialized marketing campaign and know who is making us money and who is not.”
RFM (Recency, Frequency, Monetary) analysis can be done in several dimensions to identify who our true customers are, such as:
Age
Location
Gender
Disease level (Stage 1, 2, 3, 4 kidney disease, BMI, cancer stages)
Frequency Analysis
“Damm, this is our true fans! let’s rewards them more!!”
Analyzing repeat purchases to determine if your business is like a 'filling bucket' that gets richer as more is added, or if you need to refill quickly because you can't retain your customer base.
Benefits:
Understand Buying Patterns: Understand and identify the causes of low repeat purchases - why they happen, and how it can make your business more sustainable in marketing and service.
Target Marketing: Helps in finding and analyzing which customer groups actually have the highest repeat purchase rates.
Cohort Analysis
Analyzing the percentage of customers who make repeat purchases each month.
Benefits:
Performance Measurement: Assess the rate of repeat purchases among our customers.
Product Changes Impact: Observe improvements resulting from product developments.
Optimized Marketing: Aids in refining marketing strategies to determine the best time for re-marketing.
Market Basket Analysis
“So people like to put these things together!? I’ll let my marketing team know about this! More product pairing please!”
Analyzing which products sell best when paired together.
Benefits:
Cross-selling and Up-selling: Identify what pairs well for sale and what does not, and which customers have not yet purchased certain items for more effective cross-selling.
Inventory Management: Plan for product stocking that need to be ordered together, or suggest items that are often sold together.
Promotion Planning: Plan future promotions and pricing strategies.
Geographic Analysis
Analyzing which provinces have the best sales, highest per capita sales, or highest repeat purchases.
Benefits:
Localized Marketing: Enhances the accuracy of marketing strategies in each province.
Store Location Planning: For businesses with physical stores, we can advise on which provinces are good for investment.
Supply Chain Optimization: For businesses involving shipping or transport, we can identify the most cost-effective routes.
Cultural Insights: We can analyze data more deeply to gain cultural insights specific to each area.
“So, people from the south buy this more? Let’s stock more of these products in our store. Now, we can plan our production more precisely!”
Combined Analysis*
We can link sales data with individual customer data to identify specific trends. This approach allows business owners and their teams to see where the money-making opportunities are, which customers are truly valuable, and which customer groups should be genuinely cared for, for the following purposes:
Marketing: To make marketing efforts more targeted and accurate in creating media and advertisements.
Product Development: Identify real customer groups and develop products mainly to meet their needs.
Service Improvement: Understand whose customer feedback to listen to and whose to ignore.
*Combined Analysis occurs when there is a complete set of preliminary data, and it can take various forms depending on the requirements.
Purpose Guideline
We provide guidance on what actions should be taken for each customer group and who should take care of them. When there is a lot of data and the owner or team may not know what to do with it, we have principles and ideas for using data by dividing it into groups. This includes using it for marketing, post-sale follow-up processes, or even customer care to maximize repeat purchases.
*Purpose Guidelines are created when there is a complete set of preliminary data, and they can take various forms depending on the requirements.
These are just what we can do for you
But with more Data we can help you learn more about your company, your customer and eventually
MAKE YOU MORE PROFIT
To ensure that data utilization brings maximum benefit, merely creating Dashboards or Reports is not sufficient for entrepreneurs to fully capitalize on 'opportunities'.
Therefore, we want entrepreneurs to get the most value out of their investments.
We offer this as a business consultancy services to ensure comprehensive use of data along your plan to reach $100M
“Working with Rin&Rin not only help us make sense of what we have.
We also have more clarity in the boardroom and it makes every vital decision much more clearer than before
We see the team now as an integral part of our company”
Here is a Super-Offer for you
We know that you’re skeptical. Everyone is and that’s good
that’s why we are offering a FREE 1st time data consultancy for anyone who is interested
It is as simple as this
You send in your sample Sales data (minimum 3 months of sales data) and we will show you what we can do with it.
Just write your contact info below and we will contact you shortly