So, I won't be showing all the insight that I have found yet since it is really too many of them and it would not be able to read properly. The personas here are actually made up of some of the quotes from the reading as well some from some interview that I got.
These characters will depict some of the user group that I have found. They are all inter-linked. I will also post my opportunities that are derived from them as well.
You can download the research + Insight here
